Setting Marketing Goals
November 30, 2010
Grass Run Farms is a small business started by PFI members Kristine and Ryan Jepsen. Their business has developed an increasingly specific mode of operation in the way they present themselves, brand the company, approach potential customers, and nurture relationships with existing customers. Says Kristine: In the meat business, the goal is to have a “home” (one or more customers) for all parts of the carcass you’re selling; this determines where we focus our marketing energy.
Caitlin Grieshop, and Ryan and Kristine Jepsen (Grass Run Farms)