Iowa Fruit & Veggie Market Planner

Check out this great resource from the Leopold Center for Sustainable Agriculture at ISU.

Iowa Fruit and Vegetable Market Planner

Welcome to the Iowa Fruit and Vegetable Market Planner

This tool calculates rate of demand for 80 produce crops. You choose a central market location (within Iowa), consumers, time period, products and units of measure for results.

Your selections are shown here. Results are shown in tabs below.

To begin your calculation, make selections at left, starting at the top. You must select a central location and click outside the box before data will appear. If you change selections after viewing result tabs, you must refresh data.