Customer Retention for CSAs
Using data from research conducted with CSA customers, tune in to hear 10 reasons why people stay with their CSA and 10 reasons why they leave. Expert Pat Mulvey will talk about how to keep your customers happy, and WabiSabi Farm’s Ben Saunders will talk about retention successes and struggles with his CSA in Granger, Iowa.
- Patricia Mulvey owns Local Thyme, an online seasonal menu planning service based in Madison, Wisc., and is a personal chef with years of experience planning menus and cooking from CSA boxes and farmers markets. As the chef for Fair Share CSA Coalition, Pat contributes to the growth of sustainable food systems through Local Thyme and her culinary publishing work.
- Ben Saunders operates WabiSabi Farm near Granger, Iowa, which will enter its third year of production in 2015. Ben offers a 150-member CSA, and is continually exploring ways to diversify into other markets, as well as adapt the CSA program to better fit both the members and the farmer.