Published Feb 16, 2021

Building Community Around Wool – 2021 Virtual Annual Conference

By Practical Farmers of Iowa


Wool production can be a profitable enterprise with certain niche markets. In this session, Regina Frahm shares how her new business, Esther & Company, is more than just a place to sell wool from her farm – it’s also a place where she finds community. While raising sheep and selling their wool, Regina has found joy in processing and dyeing these fibers to share with others. Learn about this modern-day mercantile and hear how Regina has found community in connecting her farm to consumers.

  • Regina Frahm owns and operates Esther Purl Fibers, raising registered white Cormo breeding stock and colored Cormo sheep. She recently opened Esther & Company, her modern-day mercantile featuring local fibers and foods. Together with her family, Regina helps run Frahm Farms in Newton, Iowa, raising sheep, beef cattle, corn, soybeans and hay.