Pricing Pastured Poultry

In between producing a top-quality poultry product and marketing it to customers, farmers must complete a crucial step: setting the price. This number represents all the time, work and money you put into raising your bird. Deciding on an equitable value while remaining accessible to customers can be daunting. In this farminar, experienced farmer Ben Grimes discusses the practicalities and considerations of pricing with beginning farmers Anna Hankins and Shae Pesek.

• Ben Grimes has been in the pastured poultry business since 2013 on his North Carolina farm, Dawnbreaker Farms. Since then, he has raised, processed and sold 50,000 birds through retail and wholesale channels. In 2020, he started Carolina Pastures, a collective of local pasture-based meat farmers, to scale and aggregate products to make a larger impact on the food system.
• Shae Pesek and Anna Hankins are co-owners of Over the Moon Farm & Flowers LLC, a diversified direct-to-consumer farm in Delaware County, Iowa. Shae and Anna grow seasonal cut flowers, and produce chicken, duck, turkey, pork and beef. Since 2019, Anna and Shae have been serving their community through the CSA model and a la carte sales through their online farm store, as well as developing wholesale clients for their products.

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