Schedule

Thursday, Jan. 9 | 1:30-6 p.m.
Friday, Jan. 10 | 8-11 a.m.

Registration

  • Pre-registration by Jan. 2: $110
  • Thursday networking dinner sponsored by Niman Ranch (optional): $25
  • Friday lunch (optional): $20

After the pre-registration deadline of Jan. 2, all registrations are “walk-in” and prices increase. Also, registration for this event is capped and may sell out. Pre-registration is highly recommended.

Schedule Overview

Thursday, Jan. 9

Friday, Jan. 10 


Thursday Session 1: 1:30-3 p.m.

Nourishing Your Community and Your Business
TJ Swiecichowski

TJ SwiecichowskiTJ Swiecichowski has been the farm manager at the Oneida Nation Farm for the last 10 years. He oversees the day-to-day operations for 6,000 acres, 500 head of beef and 200 head of bison.

 

For many, farming is about growing food that nourishes their neighbors. But that can be difficult to make work economically. How can you keep food and money circulating within your local community while still running a sustainable business? In this session, you’ll learn how the Oneida Nation uses mixed-revenue strategies for revenue stability while enabling community food access as part of their business model.

Demystifying Poultry Processing
Dr. Kristyn Van Donselaar

Kristyn Van DonselaarDr. Kristyn Van Donselaar is an area veterinarian supervisor for the Meat and Poultry Inspection Bureau of the Iowa Department of Agriculture and Land Stewardship. She supervises implementation of state-level inspections of small meat processors in the southeast quadrant of Iowa.

 

The rules and regulations surrounding processing poultry are confusing. What can farmers do on their own, and where can they sell birds processed on-farm? Can others’ birds be processed under the on-farm exemption? What challenges, considerations and opportunities are there for processors to add poultry? Kristyn Van Donselaar will address the most common points of confusion about poultry processing so you can determine what option works best for your operation, whether farm or abattoir.


Thursday Session 2: 3:20-4:30 p.m.

Pricing and Marketing Direct-to-Consumer Meat
Matt LeRoux

Matt LeRouxMatt LeRoux has over 20 years of experience serving farms through Cornell Cooperative Extension, nonprofits and consulting. Specializing in market strategy, Matt works with a diverse mix of produce and livestock farmers and food businesses. Career highlights include developing the Marketing Channel Assessment Tool for produce growers, the Cornell Meat Price Calculator and Point-of-Sale Farmers Market research.

You spent money and time raising your livestock. Now how do you attract customers to make a sale, and how do you make sure your pricing makes you a profit? These are questions critical for farm sustainability, but they are difficult to nail down. Join Matt as he shares how to understand your customer to ease the dread of marketing, and how to be strategic in doing so. He’ll also dive into the MeatSuite Meat Price Calculator Tool to show methods of formulating prices on your meat.

Ecosystem-Oriented Supply Chain Management
Diane Christofore and Delicia Garcia-Hernandez

Diane ChristoforeDiane Christofore is executive director of the Regenerative Agriculture Alliance, the nonprofit backbone of the poultry-centered regenerative agriculture production model. She holds a Bachelor of Arts in food systems studies and an international permaculture design certificate, and has centered her career around stewardship and social responsibility.

 

Delicia Garcia HernandezDelicia Garcia-Hernandez is the manager for the Stacyville Poultry Processing plant in Stacyville, Iowa. She oversees quality assurance and production for the plant and is deeply committed to ensuring the quality of food products. Delicia has a bachelor’s degree in food science from Chapingo Autonomous University in Mexico and spent two years at a swine facility before moving to Minnesota to join the Regenerative Agriculture Alliance leadership team.

Regenerative Agriculture Alliance’s poultry processing plant in Stacyville, Iowa, has offered crucial support to mid-sized farmers in the Upper Midwest. In this session, we’ll discuss key issues and challenges involved in setting up the plant. We’ll also explore opportunities for collaboration within the regional agricultural community. Attendees will learn how ecosystem-based business models foster resilience among mid-sized farms while strengthening local food systems, thus benefiting farmers and consumers alike.


Thursday Session 3: 4:50-6 p.m.

Technology and Trends in Meat Sales
Katie Olthoff

Katie OlthoffKatie Olthoff is an Iowa farm wife and mom, and has been working in agricultural communications and marketing for over 10 years. She is a former teacher and small-business owner who loves to host webinars and provide coaching for farmers and butcher shops to help them grow their businesses. Katie cofounded ChopLocal in 2020 and was named one of Cattle Business Weekly’s Top 10 Industry Leaders Under 40 in 2021. She was voted most likely to be on “Who Wants to be a Millionaire?” in her senior class and believes life is better when you can see cows from your kitchen window.

The past few years have brought exciting new opportunities for local meat businesses. Are you ready to seize them? Led by Katie Olthoff, cofounder of ChopLocal, this workshop will focus on practical marketing strategies and innovative technology solutions that can help farmers and butchers significantly increase their annual sales.

Organic Certification Opens Market Opportunities for Processors
Dave Carter

Dave CarterDave Carter is a regional director of technical assistance for the Flower Hill Institute, which seeks to create a more resilient, diversified and equitable meat and poultry processing system. He also runs Crystal Springs Consulting, Inc. and is a former chair of USDA’s National Organic Standards Board.

 

What are the opportunities for organic meat, and what do processors need to do to meet that demand? Ironically, farmers have reported that they’re dropping organic certification because they can’t access organic processing – despite Iowa being home to nearly 200 organic livestock operations. This session will offer practical insights and strategies for processors to compete in the organic marketplace.


Friday Session 1: 8-9:20 a.m.

How (Not) To Start a Producer-Owned Meat-Processing Cooperative
April Prusia and Heidi Hoff

April PrusiaApril Prusia is the owner and operator of Dorothy’s Range, a small-scale pork operation specializing in farrrow-to-finish hogs near Blanchardville, Wisconsin. She is also a retired vegetarian and the founder and president of Meatsmith Co-op. April spends her extra time serving her community on many boards, hosting guests at her Airbnb and teaching and sharing her belief that how we eat can change the world. April has been farming for two decades, and is a food activist, citizen scientist and community organizer in Wisconsin’s Driftless Region.

Heidi HoffHeidi Hoff has been a microbiologist, veterinary scientist, scientific editor and translator, and is now a butcher and business manager for Meatsmith Co-op. After 20 years in Quebec, she returned to Dane County, Wisconsin, to help steward family land with a small herd of sheep and goats. She joined the Meatsmith team in 2019 and is now helping the first producer- and worker-owned meat-processing cooperative in Wisconsin go from theory to practice.

Starting a meat-processing business from scratch is a challenge. Starting a producer- and worker-owned cooperative presents a whole other set of challenges. Doing both during and after a pandemic … well, April and Heidi think it was a challenge worth “meating!” From steering committee to starting operations, they will map out the journey for you.

Getting Serious With Salmonella
Sara Gragg

Sara Gragg

Sara Gragg is an associate professor in the department of Animal and Dairy Sciences at the University of Wisconsin-Madison and is the associate director of the Meat Science and Animal Biologics Discovery program. Her work spans pre-harvest and post-harvest food safety issues affecting the meat industry, with an emphasis on salmonella in high-risk tissues such as lymph nodes.

Salmonella is a foodborne pathogen that is highly associated with food animals, including cattle, pigs and poultry. This pathogen can be found in the gastrointestinal tract, feces and environments of food animals, which creates a food safety risk during harvest and fabrication. In the last decade, contamination of cattle and pig lymph nodes with salmonella has also been heavily researched. This session will provide updates on recent salmonella research, with an emphasis on cattle and swine.


Friday Session 2: 9:40-11 a.m.

Ask Your Processor Panel
John Hogeland, Delicia Garcia-Hernandez, Ty Gustafson, Lily Cooper

John HogelandJohn Hogeland moved back to Lovilia, Iowa, from California with his wife, Beth Hoffman, to take over the family farm. With a background as a butcher and chef, John has transitioned their 540-acre farm to a grass-fed cattle and goat operation. They use rotational grazing practices and are continuing to add native forages to their system.

 

Delicia Garcia HernandezDelicia Garcia-Hernandez is the manager for the Stacyville Poultry Processing plant in Stacyville, Iowa. She oversees quality assurance and production for the plant and is deeply committed to ensuring the quality of food products. Delicia has a bachelor’s degree in food science from Chapingo Autonomous University in Mexico and spent two years at a swine facility before moving to Minnesota to join the Regenerative Agriculture Alliance leadership team.

EvotoWith his wife Bobbie Gustafson, Ty Gustafson co-owns and operate Story City Locker, an abattoir and artisan butchery business in central Iowa practicing ethical animal harvest and sustainable butchery. They believe that local food supply systems improve quality of life for Iowans. Ty instigated and championed the adoption of the Cooperative Interstate Shipment program.

 

Lily CooperLily Cooper started Township Meats, LLC in 2023 when she moved back to Janesville, Wisconsin, to be closer to family. She landed her first job in the meat industry in 2017 at a mobile-slaughter and custom processing facility in Spring Green, Wisconsin, and is passionate about educating customers and future clients alike about the benefits of direct marketing. Her expertise is rooted in the process of mobile and brick-and-mortar slaughter and whole-animal butchering. Additional background in retail cutting, packaging, wholesale account management and niche marketing has given her extensive experience with navigating regulatory requirements such as HACCP plans, writing formulas and licensure requirements.

In the triangle of consumer, producer and processor, much focus is put on the relationship to the customer. But what about the needs of the farmer and the butcher? Life is busy and relationships can be challenging to navigate. In this session, a panel of processors will answer questions from farmers and share what will make work more sustainable for them as well. Come with questions you’ve wondered but never been able to ask your processor!

Cooperative Interstate Shipment: What Is It and What Are the Rules?
Dr. Kathryn Polking

Kathryn PolkingDr. Kathryn Polking currently serves as bureau chief of the Meat and Poultry Inspection Bureau for the Iowa Department of Agriculture and Land Stewardship, overseeing Iowa’s state-level inspection program for small meat processors. She also serves as a veterinary officer in the U.S. Army Reserve, with an emphasis in food safety and preventive medicine.

 

Ten state meat inspection programs currently participate in Cooperative Interstate Shipment, including Iowa and much of the Midwest. This session will cover the history, rules and requirements of the CIS program, how meat processors can join the program and opportunities the program offers for meat processors and livestock producers alike.