Blooming Markets: Strategies for Developing Customer Relationships

Motivated by an immense joy for flowers, artistry and stewardship of land and community, Gretel Adams and her husband Steve established Sunny Meadow Farm in 2007.

The urban flower farm outside Columbus, Ohio, provides a selection of cut flowers and premade bouquets for retail and wholesale. In this farminar, Gretel shares insights on the importance of quality control, determining markets and pricing, cultivating professional relationships and acknowledging your own business style.

Gretel Adams grows fresh cut flowers for retail and wholesale at her urban operation, Sunny Meadow Flower Farm, near Columbus, Ohio.

This farminar was recorded on January 29, 2020.