REKO Rings: A Direct-Market Model from Scandinavia – 2021 Virtual Annual Conference

REKO rings were first developed in Finland in 2013. Using closed Facebook groups, producers and customers in a REKO ring can communicate for weekly orders, with a shared pick-up location and time. During this session, Rebekka Bond gives an overview of REKO rings in Scandinavia, provides an in-depth look at the operations of REKO rings she administers and explains how marketing works through a REKO ring.

• Rebekka Bond began studying and working on REKO rings in Sweden in 2017 while working for the Norwegian Farmers and Smallholders Union. She now lives in Sørum, near Oslo, where she farms organic vegetables at Såkroken Organic Garden and is the administrator for the Lillestrøm REKO ring.